On this special episode of Science has an accent “The Data Dilemma”, we explore the world of BIG DATA. There are vast amounts of data being collected on each and every one of us every day that help to personalize services and drive innovation, but this inevitable leads to concerns about privacy and misuse. We look at what protections are in place for this data and also what can we do to protect ourselves. And finally, we’ll introduce a practical application of big data that uses anonymized search data to reveal patterns and showcase the potential positive impacts of responsible use of the data. Tune in for insights on balancing big data risks and benefits.