Advertising on UMFM provides local businesses, promoters, and bands with a unique and cost effective means of communicating with student and community based listeners. UMFM is an ideal voice for any business looking to reach their targeted market. Whether your business is student oriented, culturally specific, musically unique, or you simply want to reach active listeners who aren’t afraid of trying something new — UMFM will deliver results!
Remember, UMFM wants to create the ad package that’s right for you. If one of the following packages doesn’t suit your needs or fit your budget, contact us to discuss alternate combinations or put together your own ideal advertising package. If you’re a local business, you can download our latest rate care here.
Basic Partnership Rates
3 MONTH PARTNERSHIP
- 90 radio ads, run between 7am & 11 pm Sunday thru Saturday (30 ads per month)
- Banner on UMFM Digital Display — located 3rd Floor University Centre **please note that due to COVID, this is currently unavailable**
- UMFM sponsor tag
$560.00 (tax included) or $186.67 per month!
6 MONTH PARTNERSHIP
- 216 radio ads, run between 7am & 11 pm Sunday thru Saturday (36 ads per month)
- Banner on UMFM Digital Display — located 3rd Floor University Centre **please note that due to COVID, this is currently unavailable**
- UMFM sponsor tag
$840.00 (tax included) or $140.00 per month!
12 MONTH PARTNERSHIP
- 600 radio ads, run between 7am & 11 pm Sunday thru Saturday (50 ads per month)
- Banner on UMFM Digital Display — located 3rd Floor University Centre **please note that due to COVID, this is currently unavailable**
- UMFM sponsor tag
$1120.00 (tax included) or $93.33 per month!
Targeted Sponsorship
Join our sponsorship program to get your message across to a targeted audience:
Sponsor a Show
- 3 ads over 1 – 2 hours of programming a week
- 12 ads a month, 156 ads a year
- $470 or $36 per month!
Sponsor a Genre or Weekly Timeslot
- 5 ads over 4 hours of programming a week
- 20 ads a month, 260 ads a year
- $780 or $60 per month!
Ad rates À La Carte
- 1 Ad: $20 per single advertisement
- 10 Ads: $112 ($11.20 per ad)
- 20 Ads: $201 ($10.05 per ad)
- 30 Ads: $280 ($9.33 per ad)
- 50 Ads: $448 ($8.96 per ad)
- 100 Ads: $784 ($7.84 per ad)
All of our prices include production costs, but we’ll run your pre-produced ad too!
Friends With Benefits Card
As part of our yearly funding drive we offer anyone who donates to UMFM one of our famous Friends with Benefits discount cards! There is no cost for being part of our Friends with Benefits program except for the discount that you offer Friends with Benefits card holders.
This is a great way for us to support your organization and for your organization to support us. Your business will be mentioned constantly on air during the Pledge-O-Rama week, included as part of the regular mail out we send to all of donors throughout the year, and on our website and social media sites throughout the year encouraging the use of the Friends with Benefits card.
We’ll also gladly offer you discounts on all of our other advertising programs if you decide to participate in the Friends With Benefits card program.
Public Service Announcements
Not a station member? Not a U of M student or member of the U of M Community? Not a problem. UMFM will work with you to produce public service announcements for your non-profit organizations or charity, working within your budget. Tell us when, where, how many, & if it fits, we’ll get it out on the air to our listening audience. For maximum impact & optimum results, please send your information at least four weeks prior to your event to psa@umfm.com.
5 Fast Facts About UMFM
- UMFM is a campus and community radio station that’s been broadcasting citywide since 1998 from our home at the University of Manitoba, located on Treaty One territory, the original lands of the Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and the homeland of the Métis nation.
- Our 1200 watt signal is clearly received by a population of close to 850,000, including Winnipeg and it’s surrounding area. Our weekly cume is approximately 45,000 distinct listeners.
- Our schedule features a wide variety of musical genres, informative talk shows and specialty programming that appeals to a large audience demographic, from 16 to 76. We are the true alternative to commercial radio.
- UMFM prioritizes advertisers whose profile mirrors our own: locally based, community-minded, socially conscious and culturally relevant. Part of our mission is to challenge the status quo and we do it with everything that goes over our airwaves, including our ads. We create everything in-house for a consistent feel and we have flexible rates for local bands, non-profits and public service announcements. We also offer flexible payment plans to suit your needs, whether you pay monthly, quarterly or yearly.
- UMFM is an ideal voice for any business looking for a targeted market. Whether student-oriented, culturally specific, musically unique, or you simply want to reach active listeners who aren’t afraid of trying something new…UMFM will deliver!
Advertising on UMFM associates your business or service with non-commercial campus and community radio. 75 % of our budget comes from the students at the University of Manitoba. The other 25% comes from commercial partnerships and advertising. The board of directors must approve potential advertisers. UMFM reserves the right to decline advertising material which it considers inappropriate or offensive.
Rates effective January 1, 2021, and are subject to change without notice.