Thank you to everyone who donated during Pledge-O-Rama 2018 - we knocked our goal out of the park once again!

Listen Live

On-air now: Mixtropolis Mixshow 11:00pm–12:00am

Up next: Your show here – apply today! 11:25pm–11:25pm


Adver­tis­ing on UMFM pro­vides local busi­ness­es, pro­mot­ers, and bands with a unique and cost effec­tive means of com­mu­ni­cat­ing with stu­dent and com­mu­ni­ty based lis­ten­ers. UMFM is an ide­al voice for any busi­ness look­ing to reach their tar­get­ed mar­ket. Whether your busi­ness is stu­dent ori­ent­ed, cul­tur­al­ly spe­cif­ic, musi­cal­ly unique, or you sim­ply want to reach active lis­ten­ers who aren’t afraid of try­ing some­thing new — UMFM will deliv­er results!

Remem­ber, UMFM wants to cre­ate the ad pack­age that’s right for you. If one of the fol­low­ing pack­ages doesn’t suit your needs or fit your bud­get, con­tact us to dis­cuss alter­nate com­bi­na­tions or put togeth­er your own ide­al adver­tis­ing pack­age. If you’re a local busi­ness, you can down­load our lat­est rate care here.

Basic Partnership Rates


  • 90 radio ads, run between 7am & 11 pm Sun­day thru Sat­ur­day (30 ads per month)
  • Ban­ner on www​.umfm​.com
  • UMFM spon­sor tag

$560.00 (tax includ­ed) or $186.67 per month!


  • 216 radio ads, run between 7am & 11 pm Sun­day thru Sat­ur­day (36 ads per month)
  • Ban­ner on www​.umfm​.com
  • UMFM spon­sor tag

$840.00 (tax includ­ed) or $140.00 per month!


  • 600 radio ads, run between 7am & 11 pm Sun­day thru Sat­ur­day (50 ads per month)
  • Ban­ner on www​.umfm​.com
  • UMFM spon­sor tag

$1120.00 (tax includ­ed) or $93.33 per month!

Targeted Sponsorship

Join our spon­sor­ship pro­gram to get your mes­sage across to a tar­get­ed audience:

Spon­sor a Show

  • 3 ads over 1 – 2 hours of pro­gram­ming a week
  • 12 ads a month, 156 ads a year
  • $470 or $36 per month!

Spon­sor a Genre or Week­ly Timeslot

  • 5 ads over 4 hours of pro­gram­ming a week
  • 20 ads a month, 260 ads a year
  • $780 or $60 per month!

Ad rates À La Carte

  • 1 Ad: $20 per sin­gle advertisement 
  • 10 Ads: $112 ($11.20 per ad) 
  • 20 Ads: $201 ($10.05 per ad)
  • 30 Ads: $280 ($9.33 per ad)
  • 50 Ads: $448 ($8.96 per ad)
  • 100 Ads: $784 ($7.84 per ad)

All of our prices include pro­duc­tion costs, but we’ll run your pre-pro­duced ad too!

Friends With Benefits Card

As part of our year­ly fund­ing dri­ve we offer any­one who donates to UMFM one of our famous Friends with Ben­e­fits dis­count cards! There is no cost for being part of our Friends with Ben­e­fits pro­gram except for the dis­count that you offer Friends with Ben­e­fits card hold­ers.

This is a great way for us to sup­port your orga­ni­za­tion and for your orga­ni­za­tion to sup­port us. Your busi­ness will be men­tioned con­stant­ly on air dur­ing the Pledge-O-Rama week, includ­ed as part of the reg­u­lar mail out we send to all of donors through­out the year, and on our web­site and social media sites through­out the year encour­ag­ing the use of the Friends with Ben­e­fits card.

We’ll also glad­ly offer you dis­counts on all of our oth­er adver­tis­ing pro­grams if you decide to par­tic­i­pate in the Friends With Ben­e­fits card program.

Public Service Announcements

Not a sta­tion mem­ber? Not a U of M stu­dent? Not a prob­lem. UMFM pro­duces pub­lic ser­vice announce­ments for non-prof­it orga­ni­za­tions & char­i­ties (plus U of M fac­ul­ties & stu­dent groups, of course!) for free. Tell us when, where, how many, & if it fits, we’ll get it out on the air to our lis­ten­ing audi­ence. For max­i­mum impact & opti­mum results, please send your infor­ma­tion at least four weeks pri­or to your event to psa@​umfm.​com.

5 Fast Facts About UMFM

  • UMFM Is a cam­pus and com­mu­ni­ty radio sta­tion which has been broad­cast­ing city-wide since 1998 from the Uni­ver­si­ty of Manitoba.
  • Our 1200 watt sig­nal is clear­ly received by a pop­u­la­tion of close to 750,000, includ­ing Win­nipeg and envi­rons. Based on a com­mer­cial sub­scribers BBM report, our week­ly cume is approx­i­mate­ly 40,000.
  • Our sched­ule fea­tures a wide vari­ety of musi­cal gen­res, infor­ma­tive talk shows and spe­cial­ty pro­gram­ming that appeals to a large audi­ence demo­graph­ic, from 16 to 76. We are the true alter­na­tive to com­mer­cial radio.
  • UMFM pri­or­i­tizes adver­tis­ers whose pro­file mir­rors our own: local­ly based, com­mu­ni­ty-mind­ed, social­ly con­scious and cul­tur­al­ly rel­e­vant. Con­tact us to find out how com­mu­ni­ty based radio can help meet your adver­tis­ing goals.
  • We offer flex­i­ble rates for long-term and not for prof­it part­ners and adver­tis­ers. We also offer flex­i­ble pay­ment plans to suit your needs, whether you pay month­ly, quar­ter­ly or yearly.

Adver­tis­ing on UMFM asso­ciates your busi­ness or ser­vice with non-com­mer­cial cam­pus and com­mu­ni­ty radio. 75 % of our bud­get comes from the stu­dents at the Uni­ver­si­ty of Man­i­to­ba. The oth­er 25% comes from com­mer­cial part­ner­ships and adver­tis­ing. The board of direc­tors must approve poten­tial adver­tis­ers. UMFM reserves the right to decline adver­tis­ing mate­r­i­al which it con­sid­ers inap­pro­pri­ate or offensive.

Rates effec­tive Jan­u­ary 1, 2016, and are sub­ject to change with­out notice.