On January 20th, 1998, CJUM’s Board of Directors and Management Board finalized the station’s mission statement. The final version was adopted unanimously by the two groups, which have been working closely for the past month. Here is the official transcript:
“CJUM 101.5 FM is committed to reflect and represent the University, the community, and the local entertainment industry. CJUM will provide its listeners with a distinct alternative to other radio services through a wide range of informative, innovative and entertaining music and spoken word programming. CJUM is a team oriented organization that is committed to providing its volunteers with a positive and creative atmosphere in which to grow and excel.”
The station as part of its license requirements must have an employment equity plan. The station’s employment equity plan will serve as a yardstick in an annual review conducted by the station’s directors. This review will deal with how the diversity of the university’s student body is being reflected through the station.
All promotional items sent to the station will be officially accounted for when received. As well, how the items are distributed and to whom they are distributed will be recorded. This will be done so that distribution of promotional items can be reviewed periodically as to the fairness and effectiveness of the items’ use.
New CD’s will be filed in the CJUM music library. Volunteers may only sign CD’s out in order to listen to them at the station. The station cannot afford to lose CD’s or to chase down those people who have not returned CD’s. When volunteers bring their own CD’s into the station they must sign them in, so there is no confusion as to ownership of the CD.
The music director will co-ordinate all networking with record companies.
Complaints by phone must be handled immediately. You must document the conversation.
- Nature of Complaint
- Your Name
No smoking is allowed anywhere at CJUM. Federal regulations stipulate individual fines of up to $5000 and the station $100,000. CJUM is a federally regulated broadcaster.
The station will require its volunteers to attain a minimal level of competence before they become fully involved in the station. To help the volunteers meet these requirements; the station will provide a complete and adequate training program. The adequacy and completeness will be assessed through evaluations of the training program completed by volunteers and periodically the station’s directors. These evaluations will give the station valuable feedback to help improve its ability to teach new volunteers the skills they need. Well-trained volunteers, who are confident of their skills, will be able to concentrate on producing the content of their programs, rather then wasting time in doubt and confusion over technical issues.
The station will provide all of its volunteers with an orientation to the station. Along with the orientation, volunteers will be provided with a volunteer handbook/quality manual containing the station’s policies and work rules. The objective of the orientation and workbook is to help familiarize new volunteers with the CJUM organizational culture as quickly as possible. The volunteers’ motivation for joining and staying with the station will lie entirely with how they perceive the station and how they perceive what they are getting out of their time with the station (or eventually will get out). Even if it is not possible to train new volunteers all they need to know in one month, the station can go a long way towards maintaining volunteer motivation by making the station’s workings (mainly the organisation’s culture) understandable and accessible.
The station must have a work environment that all volunteers are comfortable with. Volunteers must see specifically the work environment as being non-sexist, non-threatening and non-racist. This will in part help the station achieve its objective of representing the diversity of the student body. Volunteers should be asked on a regular basis (as part of an overall station evaluation conducted once per term) what they think about the station’s work environment. It will be particularly important for the station to get feedback from volunteers once they leave the station.
The station will have a security related incidents log, for volunteers at the station to report things such as crank/prank phone calls or suspicious looking people who are hanging around the station. With such a large audience (potentially) and so many different views and opinions (hopefully!) being broadcast it would be wise for the station to take precautions. Precautions that not only protect volunteers but discourage any sort of threatening behaviours in the first place. The maintenance of the security log should be co-ordinated with the University Centre Security department.
The station should aim to have a turnover rate in volunteers no greater than 25% per year. An amount greater than this should be cause for concern. It should be a priority of the station to be able to explain the reason for an exceptionally high turnover rate in any given year. If the cause is widespread dissatisfaction among volunteers, the station must work to define the causes of the dissatisfaction and work to correct them. Again asking volunteers to fill out evaluations of their experience whether a long-term volunteer or short term, will provide the director’s with insight into what volunteers are looking for when they volunteer for the station. Conversely, in the event that disciplinary action is required, the policies and procedures as outlined in the Manitoba Labour code will be followed (i.e. progressive discipline). Related to the issue of volunteer rights and responsibilities at CJUM a copy of the draft document “Student Rights and Responsibilities/Charter” is attached to these policies.
CJUM Programming Policies
GETTING ON AIR
- Volunteers will be fully and completely trained in the use of equipment.
- Volunteers will be fully and completely conversant with the policies of the station, its CRTC promise of performance, and general CRTC policies. Volunteers will need to abide by these policies in order to participate at CJUM.
- Volunteers will respect the rights and privileges of other volunteers associated with CJUM.
Getting a show to air requires the following steps.
- A detailed outline of the content of the show.
- A statement of how inclusion of the show will enhance the overall programming of CJUM.
- Approval of the program by the programming committee.
- Complete training on the equipment and familiarity with station and CRTC policies.
- Production of a trial show.
Generally, CJUM will produce and broadcast programs that provide an alternative in nature and content from that which is broadcast by commercial or public broadcast media. CJUM aims to maximize the diversity of programming, not for the sake of being different, but to enhance what is available from commercial or public broadcast media and to provide a complete service to the university and surrounding community. CJUM will encourage the participation of individuals, groups and organizations not represented, under represented or misrepresented in commercial or public broadcast media. The students of the University of Manitoba are the primary funding source of CJUM and the operations of CJUM are campus based. In acknowledgement of these two facts, the station’s programming will reflect the diversity of its student/university community. CJUM aims to provide an informational and cultural bridge between the university and surrounding community of Winnipeg. Towards this end, CJUM will encourage community members to participate in its programming activities. CJUM will not broadcast any material where its sole purpose is to promote the policies of a political party without providing the opportunity for equal airtime for all other parties, paid or otherwise. CJUM will accept paid political announcements from political parties as per regulations outlined in the Broadcast Act:
- Example: No candidate shall be interviewed prior (48-hrs.) to an election; airtime must be made available on an equitable (not necessarily equal) basis. No station personnel who are political candidates can do a show during the time period of the election.
CJUM will adhere to the election rules as established by UMSU Council to govern UMSU elections. Faculty student council election guidelines will also be followed. In recognition of the diversity of the university community, CJUM will not exclusively promote any specific belief or political ideology. CJUM will not allow any religious or specialty program to independently solicit for funds over the air.
- CJUM retains the right to organize on-air fundraising campaigns for its own causes. To reflect our respect for the diversity of our community, CJUM will not broadcast any material that subjects any group or person to hatred, abuse or contempt on the basis of race, national or ethnic origin, mental or physical challenge, sexual orientation, or source of income.
- Such material will be aired only within the context of discussing the issue itself, or in the context of a larger issue, and only when it is necessary to insure the listening public’s understanding of the issues being discussed.
CJUM supports the principle of broadcasting any and all music, information, and other material if such broadcasting is done fairly, responsibly, and with respect for our listeners and the community as a whole.
- CJUM will not broadcast any material that contravenes its CRTC promise of performance or conditions of license.
- CJUM does not, under any circumstances, arbitrarily censor any recording or material.
- As responsible broadcasters, programmers will exercise caution when airing material they feel may be construed as obscene or indecent or offensive, especially during the daytime or early evening hours or at times when children may reasonably be expected to be listening. In these instances, programmers will always indicate that the language, content or topic they are about to hear may be offensive to some listeners, whether or not the material is, in fact, obscene or indecent.
- Material that may be construed as obscene includes, but is not limited to, any use of obscene language, or anything that is sexually explicit. Current CRTC regulations make it an offence to broadcast “any obscene, indecent, or profane language”.
CJUM promotes Canadian talent with particular influence on Manitoba and Winnipeg artists through the broadcast of their music and the support and promotion of their activities. CJUM aims to broadcast genres of music styles that are under-represented, or not represented on commercial or public broadcast media.
CJUM broadcasting will emphasize music by artists on both independent and major recording labels. Preference is given to musical selections that have not achieved hit status and to music from cultural groups that are otherwise not given, or receive limited airtime, in this area.
News and Spoken Word
- CJUM will provide fair, objective and balanced news coverage. Both sides of a contentious issue will be given fair coverage and equal access to express their views [except in cases where expression of a view violates the policy forbidding hatred, contempt or abuse and/or where the view is ridiculous e.g. anyone who wants to claim the earth is flat does not get equal access]. Further on diversity, CJUM will allow those segments of the community who are under-represented, misrepresented, and/or marginalized by commercial and public broadcast media a forum to express their views.
- The goal of such programming is to convey views and philosophies not commonly or accurately presented in commercial or public broadcast media.
- CJUM will inform listeners of local artistic, cultural, political, educational, and recreational happenings.
- CJUM will not broadcast defamatory opinions. Spoken word programming will follow the guidelines set out in the CRTC regulations regarding libel.
- “Slander” is intentional oral defamation of an individual, group or organization/business, and is a serious offence. Volunteers are allowed to make on-the-air criticisms of an artistic nature on their own initiative.
- The host shall clearly state that the opinions expressed are their own and do not represent the views of CJUM. Should the expression of an opinion involve an accusation of illegal action, unethical activity or other serious reputation-damaging acts, then the volunteer is directed to request that the news department cover the issue as a news story.
- As a news story CJUM will apply principals of journalistic fairness and accuracy, get both/all sides of the dispute, procure documented evidence, and if necessary, consult a lawyer before the story is broadcast.
Getting a show to air is not a guarantee of keeping it on the air. Shows can and will be cancelled for the following reasons.
- Poor quality: One of the objectives of CJUM is to constantly raise the standards of performance of its volunteers and the station’s programs. Towards this end the station will require volunteers to monitor and evaluate their own programs. As well the appropriate director will also do program evaluations on a regular basis and give feedback to the programs volunteers. CJUM maintains the right to cancel a show due to poor quality. Prior to any cancellation for this reason the volunteer will be notified their show is of substandard quality and given support in raising the quality. If quality does not improve then the cancellation will be referred to a committee comprising the music/spoken word directors, program director, volunteer coordinator and station manager. Decisions reached by this committee can be appealed to the station manager. Decisions by the station manager are final. CJUM maintains the right to monitor content of broadcast material and insure that the station’s promise of performance to the CRTC is being met.
- A show may be cancelled for being gratuitously offensive.
- A show may be cancelled if it no longer meets the stated programming mandate.
- A show will be cancelled for not following station and CRTC policies and regulations.
- CJUM is committed to providing diversity in broadcasting. To maintain this principal a show may be cancelled if it is redundant (i.e. similar to other shows).
- A show may be cancelled in order to provide broadcast time for a new show, which will add diversity to the overall programming. CJUM maintains the right to pre-empt any show if there are scheduling conflicts. Existing shows may be pre-empted for sports, special programming etc. Such an occurrence is generally not a permanent cancellation.
CRTC APRIL 14⁄94 From the Radio Broadcasting Regulations (1986) Section 3©: a licensee shall not broadcast any obscene or profane language. The broadcast of sexually explicit material or material containing strong language that is likely to offend some listeners is generally prohibited by the broadcast regulations.
- However, music and spoken word material of this type may be aired with the following considerations:
a. Potentially offensive material, particularly that which is most difficult to justify as socially relevant, should be broadcast at times when younger listeners are less likely to be tuned-in: between 9pm and 6am
b. Listener warning messages should accompany the broadcasting of all potentially offensive material. The frequency of these advisories would be dictated by how much potentially offensive material is aired on a show. For individual selections a simple note by the programmer that the upcoming song may contain strong language would be sufficient. However programs (such as some rap music, safe sex/AIDS awareness, etc.) that are of longer duration would need warnings on a regular basis at the beginning and throughout the program. Between two to four messages per hour are suggested.
c. The airing of potentially offensive material must be justified by the socially relevant expression contained within the piece.
- BY IMPLICATION
a. Between 6am and 10pm the airing of potentially explicit material will be limited to isolated obscenities and subject matter that is socially relevant. Also, disclaimer carts must be aired before the song or spoken word material is broadcast and the DJ should attempt to justify why they are airing this material.
b. Any shows that regularly feature material containing explicit subject matter and/or language will only be aired between 9pm and 6am. Also, disclaimer carts must be aired regularly during the show in question.