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Station Policies

On Jan­u­ary 20th, 1998, CJUM’s Board of Direc­tors and Man­age­ment Board final­ized the sta­tion’s mis­sion state­ment. The final ver­sion was adopt­ed unan­i­mous­ly by the two groups, which have been work­ing close­ly for the past month. Here is the offi­cial transcript:

CJUM 101.5 FM is com­mit­ted to reflect and rep­re­sent the Uni­ver­si­ty, the com­mu­ni­ty, and the local enter­tain­ment indus­try. CJUM will pro­vide its lis­ten­ers with a dis­tinct alter­na­tive to oth­er radio ser­vices through a wide range of infor­ma­tive, inno­v­a­tive and enter­tain­ing music and spo­ken word pro­gram­ming. CJUM is a team ori­ent­ed orga­ni­za­tion that is com­mit­ted to pro­vid­ing its vol­un­teers with a pos­i­tive and cre­ative atmos­phere in which to grow and excel.”

Employment Equity

The sta­tion as part of its license require­ments must have an employ­ment equi­ty plan. The sta­tion’s employ­ment equi­ty plan will serve as a yard­stick in an annu­al review con­duct­ed by the sta­tion’s direc­tors. This review will deal with how the diver­si­ty of the uni­ver­si­ty’s stu­dent body is being reflect­ed through the station.

Promotional Material

All pro­mo­tion­al items sent to the sta­tion will be offi­cial­ly account­ed for when received. As well, how the items are dis­trib­uted and to whom they are dis­trib­uted will be record­ed. This will be done so that dis­tri­b­u­tion of pro­mo­tion­al items can be reviewed peri­od­i­cal­ly as to the fair­ness and effec­tive­ness of the items’ use.

Compact Discs

New CD’s will be filed in the CJUM music library. Vol­un­teers may only sign CD’s out in order to lis­ten to them at the sta­tion. The sta­tion can­not afford to lose CD’s or to chase down those peo­ple who have not returned CD’s. When vol­un­teers bring their own CD’s into the sta­tion they must sign them in, so there is no con­fu­sion as to own­er­ship of the CD.

Music Liasons

The music direc­tor will co-ordi­nate all net­work­ing with record companies.

On-Air Complaints

Com­plaints by phone must be han­dled imme­di­ate­ly. You must doc­u­ment the conversation.

  • Name
  • Date
  • Time
  • Nature of Complaint
  • Your Name

General Rules

No smok­ing is allowed any­where at CJUM. Fed­er­al reg­u­la­tions stip­u­late indi­vid­ual fines of up to $5000 and the sta­tion $100,000. CJUM is a fed­er­al­ly reg­u­lat­ed broadcaster.

Volunteer Training

The sta­tion will require its vol­un­teers to attain a min­i­mal lev­el of com­pe­tence before they become ful­ly involved in the sta­tion. To help the vol­un­teers meet these require­ments; the sta­tion will pro­vide a com­plete and ade­quate train­ing pro­gram. The ade­qua­cy and com­plete­ness will be assessed through eval­u­a­tions of the train­ing pro­gram com­plet­ed by vol­un­teers and peri­od­i­cal­ly the sta­tion’s direc­tors. These eval­u­a­tions will give the sta­tion valu­able feed­back to help improve its abil­i­ty to teach new vol­un­teers the skills they need. Well-trained vol­un­teers, who are con­fi­dent of their skills, will be able to con­cen­trate on pro­duc­ing the con­tent of their pro­grams, rather then wast­ing time in doubt and con­fu­sion over tech­ni­cal issues.

Volunteer Orientation

The sta­tion will pro­vide all of its vol­un­teers with an ori­en­ta­tion to the sta­tion. Along with the ori­en­ta­tion, vol­un­teers will be pro­vid­ed with a vol­un­teer handbook/​quality man­u­al con­tain­ing the sta­tion’s poli­cies and work rules. The objec­tive of the ori­en­ta­tion and work­book is to help famil­iar­ize new vol­un­teers with the CJUM orga­ni­za­tion­al cul­ture as quick­ly as pos­si­ble. The vol­un­teers’ moti­va­tion for join­ing and stay­ing with the sta­tion will lie entire­ly with how they per­ceive the sta­tion and how they per­ceive what they are get­ting out of their time with the sta­tion (or even­tu­al­ly will get out). Even if it is not pos­si­ble to train new vol­un­teers all they need to know in one month, the sta­tion can go a long way towards main­tain­ing vol­un­teer moti­va­tion by mak­ing the sta­tion’s work­ings (main­ly the organ­i­sa­tion’s cul­ture) under­stand­able and accessible.

Work Environment

The sta­tion must have a work envi­ron­ment that all vol­un­teers are com­fort­able with. Vol­un­teers must see specif­i­cal­ly the work envi­ron­ment as being non-sex­ist, non-threat­en­ing and non-racist. This will in part help the sta­tion achieve its objec­tive of rep­re­sent­ing the diver­si­ty of the stu­dent body. Vol­un­teers should be asked on a reg­u­lar basis (as part of an over­all sta­tion eval­u­a­tion con­duct­ed once per term) what they think about the sta­tion’s work envi­ron­ment. It will be par­tic­u­lar­ly impor­tant for the sta­tion to get feed­back from vol­un­teers once they leave the station.

Security Log

The sta­tion will have a secu­ri­ty relat­ed inci­dents log, for vol­un­teers at the sta­tion to report things such as crank/​prank phone calls or sus­pi­cious look­ing peo­ple who are hang­ing around the sta­tion. With such a large audi­ence (poten­tial­ly) and so many dif­fer­ent views and opin­ions (hope­ful­ly!) being broad­cast it would be wise for the sta­tion to take pre­cau­tions. Pre­cau­tions that not only pro­tect vol­un­teers but dis­cour­age any sort of threat­en­ing behav­iours in the first place. The main­te­nance of the secu­ri­ty log should be co-ordi­nat­ed with the Uni­ver­si­ty Cen­tre Secu­ri­ty department.

Volunteer Turnover

The sta­tion should aim to have a turnover rate in vol­un­teers no greater than 25% per year. An amount greater than this should be cause for con­cern. It should be a pri­or­i­ty of the sta­tion to be able to explain the rea­son for an excep­tion­al­ly high turnover rate in any giv­en year. If the cause is wide­spread dis­sat­is­fac­tion among vol­un­teers, the sta­tion must work to define the caus­es of the dis­sat­is­fac­tion and work to cor­rect them. Again ask­ing vol­un­teers to fill out eval­u­a­tions of their expe­ri­ence whether a long-term vol­un­teer or short term, will pro­vide the direc­tor’s with insight into what vol­un­teers are look­ing for when they vol­un­teer for the sta­tion. Con­verse­ly, in the event that dis­ci­pli­nary action is required, the poli­cies and pro­ce­dures as out­lined in the Man­i­to­ba Labour code will be fol­lowed (i.e. pro­gres­sive dis­ci­pline). Relat­ed to the issue of vol­un­teer rights and respon­si­bil­i­ties at CJUM a copy of the draft doc­u­ment Stu­dent Rights and Responsibilities/​Charter” is attached to these policies.

CJUM Programming Policies


  • Vol­un­teers will be ful­ly and com­plete­ly trained in the use of equipment. 
  • Vol­un­teers will be ful­ly and com­plete­ly con­ver­sant with the poli­cies of the sta­tion, its CRTC promise of per­for­mance, and gen­er­al CRTC poli­cies. Vol­un­teers will need to abide by these poli­cies in order to par­tic­i­pate at CJUM
  • Vol­un­teers will respect the rights and priv­i­leges of oth­er vol­un­teers asso­ci­at­ed with CJUM


Get­ting a show to air requires the fol­low­ing steps.

  • A detailed out­line of the con­tent of the show. 
  • A state­ment of how inclu­sion of the show will enhance the over­all pro­gram­ming of CJUM
  • Approval of the pro­gram by the pro­gram­ming committee. 
  • Com­plete train­ing on the equip­ment and famil­iar­i­ty with sta­tion and CRTC policies. 
  • Pro­duc­tion of a tri­al show. 

Gen­er­al­ly, CJUM will pro­duce and broad­cast pro­grams that pro­vide an alter­na­tive in nature and con­tent from that which is broad­cast by com­mer­cial or pub­lic broad­cast media. CJUM aims to max­i­mize the diver­si­ty of pro­gram­ming, not for the sake of being dif­fer­ent, but to enhance what is avail­able from com­mer­cial or pub­lic broad­cast media and to pro­vide a com­plete ser­vice to the uni­ver­si­ty and sur­round­ing com­mu­ni­ty. CJUM will encour­age the par­tic­i­pa­tion of indi­vid­u­als, groups and orga­ni­za­tions not rep­re­sent­ed, under rep­re­sent­ed or mis­rep­re­sent­ed in com­mer­cial or pub­lic broad­cast media. The stu­dents of the Uni­ver­si­ty of Man­i­to­ba are the pri­ma­ry fund­ing source of CJUM and the oper­a­tions of CJUM are cam­pus based. In acknowl­edge­ment of these two facts, the sta­tion’s pro­gram­ming will reflect the diver­si­ty of its student/​university com­mu­ni­ty. CJUM aims to pro­vide an infor­ma­tion­al and cul­tur­al bridge between the uni­ver­si­ty and sur­round­ing com­mu­ni­ty of Win­nipeg. Towards this end, CJUM will encour­age com­mu­ni­ty mem­bers to par­tic­i­pate in its pro­gram­ming activ­i­ties. CJUM will not broad­cast any mate­r­i­al where its sole pur­pose is to pro­mote the poli­cies of a polit­i­cal par­ty with­out pro­vid­ing the oppor­tu­ni­ty for equal air­time for all oth­er par­ties, paid or oth­er­wise. CJUM will accept paid polit­i­cal announce­ments from polit­i­cal par­ties as per reg­u­la­tions out­lined in the Broad­cast Act:

  • Exam­ple: No can­di­date shall be inter­viewed pri­or (48-hrs.) to an elec­tion; air­time must be made avail­able on an equi­table (not nec­es­sar­i­ly equal) basis. No sta­tion per­son­nel who are polit­i­cal can­di­dates can do a show dur­ing the time peri­od of the elec­tion.
    CJUM will adhere to the elec­tion rules as estab­lished by UMSU Coun­cil to gov­ern UMSU elec­tions. Fac­ul­ty stu­dent coun­cil elec­tion guide­lines will also be fol­lowed. In recog­ni­tion of the diver­si­ty of the uni­ver­si­ty com­mu­ni­ty, CJUM will not exclu­sive­ly pro­mote any spe­cif­ic belief or polit­i­cal ide­ol­o­gy. CJUM will not allow any reli­gious or spe­cial­ty pro­gram to inde­pen­dent­ly solic­it for funds over the air. 
  • CJUM retains the right to orga­nize on-air fundrais­ing cam­paigns for its own caus­es. To reflect our respect for the diver­si­ty of our com­mu­ni­ty, CJUM will not broad­cast any mate­r­i­al that sub­jects any group or per­son to hatred, abuse or con­tempt on the basis of race, nation­al or eth­nic ori­gin, men­tal or phys­i­cal chal­lenge, sex­u­al ori­en­ta­tion, or source of income. 
  • Such mate­r­i­al will be aired only with­in the con­text of dis­cussing the issue itself, or in the con­text of a larg­er issue, and only when it is nec­es­sary to insure the lis­ten­ing pub­lic’s under­stand­ing of the issues being dis­cussed.
    CJUM sup­ports the prin­ci­ple of broad­cast­ing any and all music, infor­ma­tion, and oth­er mate­r­i­al if such broad­cast­ing is done fair­ly, respon­si­bly, and with respect for our lis­ten­ers and the com­mu­ni­ty as a whole. 
  • CJUM will not broad­cast any mate­r­i­al that con­tra­venes its CRTC promise of per­for­mance or con­di­tions of license. 
  • CJUM does not, under any cir­cum­stances, arbi­trar­i­ly cen­sor any record­ing or material. 
  • As respon­si­ble broad­cast­ers, pro­gram­mers will exer­cise cau­tion when air­ing mate­r­i­al they feel may be con­strued as obscene or inde­cent or offen­sive, espe­cial­ly dur­ing the day­time or ear­ly evening hours or at times when chil­dren may rea­son­ably be expect­ed to be lis­ten­ing. In these instances, pro­gram­mers will always indi­cate that the lan­guage, con­tent or top­ic they are about to hear may be offen­sive to some lis­ten­ers, whether or not the mate­r­i­al is, in fact, obscene or indecent. 
  • Mate­r­i­al that may be con­strued as obscene includes, but is not lim­it­ed to, any use of obscene lan­guage, or any­thing that is sex­u­al­ly explic­it. Cur­rent CRTC reg­u­la­tions make it an offence to broad­cast any obscene, inde­cent, or pro­fane language”.


CJUM pro­motes Cana­di­an tal­ent with par­tic­u­lar influ­ence on Man­i­to­ba and Win­nipeg artists through the broad­cast of their music and the sup­port and pro­mo­tion of their activ­i­ties. CJUM aims to broad­cast gen­res of music styles that are under-rep­re­sent­ed, or not rep­re­sent­ed on com­mer­cial or pub­lic broad­cast media.

CJUM broad­cast­ing will empha­size music by artists on both inde­pen­dent and major record­ing labels. Pref­er­ence is giv­en to musi­cal selec­tions that have not achieved hit sta­tus and to music from cul­tur­al groups that are oth­er­wise not giv­en, or receive lim­it­ed air­time, in this area.

News and Spoken Word

  • CJUM will pro­vide fair, objec­tive and bal­anced news cov­er­age. Both sides of a con­tentious issue will be giv­en fair cov­er­age and equal access to express their views [except in cas­es where expres­sion of a view vio­lates the pol­i­cy for­bid­ding hatred, con­tempt or abuse and/​or where the view is ridicu­lous e.g. any­one who wants to claim the earth is flat does not get equal access]. Fur­ther on diver­si­ty, CJUM will allow those seg­ments of the com­mu­ni­ty who are under-rep­re­sent­ed, mis­rep­re­sent­ed, and/​or mar­gin­al­ized by com­mer­cial and pub­lic broad­cast media a forum to express their views. 
  • The goal of such pro­gram­ming is to con­vey views and philoso­phies not com­mon­ly or accu­rate­ly pre­sent­ed in com­mer­cial or pub­lic broad­cast media. 
  • CJUM will inform lis­ten­ers of local artis­tic, cul­tur­al, polit­i­cal, edu­ca­tion­al, and recre­ation­al happenings. 
  • CJUM will not broad­cast defam­a­to­ry opin­ions. Spo­ken word pro­gram­ming will fol­low the guide­lines set out in the CRTC reg­u­la­tions regard­ing libel. 
  • Slan­der” is inten­tion­al oral defama­tion of an indi­vid­ual, group or organization/​business, and is a seri­ous offence. Vol­un­teers are allowed to make on-the-air crit­i­cisms of an artis­tic nature on their own initiative. 
  • The host shall clear­ly state that the opin­ions expressed are their own and do not rep­re­sent the views of CJUM. Should the expres­sion of an opin­ion involve an accu­sa­tion of ille­gal action, uneth­i­cal activ­i­ty or oth­er seri­ous rep­u­ta­tion-dam­ag­ing acts, then the vol­un­teer is direct­ed to request that the news depart­ment cov­er the issue as a news story. 
  • As a news sto­ry CJUM will apply prin­ci­pals of jour­nal­is­tic fair­ness and accu­ra­cy, get both/​all sides of the dis­pute, pro­cure doc­u­ment­ed evi­dence, and if nec­es­sary, con­sult a lawyer before the sto­ry is broadcast.

Show Cancellation

Get­ting a show to air is not a guar­an­tee of keep­ing it on the air. Shows can and will be can­celled for the fol­low­ing reasons.

  1. Poor qual­i­ty: One of the objec­tives of CJUM is to con­stant­ly raise the stan­dards of per­for­mance of its vol­un­teers and the sta­tion’s pro­grams. Towards this end the sta­tion will require vol­un­teers to mon­i­tor and eval­u­ate their own pro­grams. As well the appro­pri­ate direc­tor will also do pro­gram eval­u­a­tions on a reg­u­lar basis and give feed­back to the pro­grams vol­un­teers. CJUM main­tains the right to can­cel a show due to poor qual­i­ty. Pri­or to any can­cel­la­tion for this rea­son the vol­un­teer will be noti­fied their show is of sub­stan­dard qual­i­ty and giv­en sup­port in rais­ing the qual­i­ty. If qual­i­ty does not improve then the can­cel­la­tion will be referred to a com­mit­tee com­pris­ing the music/​spoken word direc­tors, pro­gram direc­tor, vol­un­teer coor­di­na­tor and sta­tion man­ag­er. Deci­sions reached by this com­mit­tee can be appealed to the sta­tion man­ag­er. Deci­sions by the sta­tion man­ag­er are final. CJUM main­tains the right to mon­i­tor con­tent of broad­cast mate­r­i­al and insure that the sta­tion’s promise of per­for­mance to the CRTC is being met. 
  2. A show may be can­celled for being gra­tu­itous­ly offensive. 
  3. A show may be can­celled if it no longer meets the stat­ed pro­gram­ming mandate. 
  4. A show will be can­celled for not fol­low­ing sta­tion and CRTC poli­cies and regulations. 
  5. CJUM is com­mit­ted to pro­vid­ing diver­si­ty in broad­cast­ing. To main­tain this prin­ci­pal a show may be can­celled if it is redun­dant (i.e. sim­i­lar to oth­er shows). 
  6. A show may be can­celled in order to pro­vide broad­cast time for a new show, which will add diver­si­ty to the over­all pro­gram­ming. CJUM main­tains the right to pre-empt any show if there are sched­ul­ing con­flicts. Exist­ing shows may be pre-empt­ed for sports, spe­cial pro­gram­ming etc. Such an occur­rence is gen­er­al­ly not a per­ma­nent cancellation.

CRTC APRIL 1494 From the Radio Broad­cast­ing Reg­u­la­tions (1986) Sec­tion 3©: a licensee shall not broad­cast any obscene or pro­fane lan­guage. The broad­cast of sex­u­al­ly explic­it mate­r­i­al or mate­r­i­al con­tain­ing strong lan­guage that is like­ly to offend some lis­ten­ers is gen­er­al­ly pro­hib­it­ed by the broad­cast regulations.

  • How­ev­er, music and spo­ken word mate­r­i­al of this type may be aired with the fol­low­ing con­sid­er­a­tions:
    a. Poten­tial­ly offen­sive mate­r­i­al, par­tic­u­lar­ly that which is most dif­fi­cult to jus­ti­fy as social­ly rel­e­vant, should be broad­cast at times when younger lis­ten­ers are less like­ly to be tuned-in: between 9pm and 6am
    b. Lis­ten­er warn­ing mes­sages should accom­pa­ny the broad­cast­ing of all poten­tial­ly offen­sive mate­r­i­al. The fre­quen­cy of these advi­sories would be dic­tat­ed by how much poten­tial­ly offen­sive mate­r­i­al is aired on a show. For indi­vid­ual selec­tions a sim­ple note by the pro­gram­mer that the upcom­ing song may con­tain strong lan­guage would be suf­fi­cient. How­ev­er pro­grams (such as some rap music, safe sex/​AIDS aware­ness, etc.) that are of longer dura­tion would need warn­ings on a reg­u­lar basis at the begin­ning and through­out the pro­gram. Between two to four mes­sages per hour are sug­gest­ed.
    c. The air­ing of poten­tial­ly offen­sive mate­r­i­al must be jus­ti­fied by the social­ly rel­e­vant expres­sion con­tained with­in the piece. 
    a. Between 6am and 10pm the air­ing of poten­tial­ly explic­it mate­r­i­al will be lim­it­ed to iso­lat­ed obscen­i­ties and sub­ject mat­ter that is social­ly rel­e­vant. Also, dis­claimer carts must be aired before the song or spo­ken word mate­r­i­al is broad­cast and the DJ should attempt to jus­ti­fy why they are air­ing this mate­r­i­al.
    b. Any shows that reg­u­lar­ly fea­ture mate­r­i­al con­tain­ing explic­it sub­ject mat­ter and/​or lan­guage will only be aired between 9pm and 6am. Also, dis­claimer carts must be aired reg­u­lar­ly dur­ing the show in question.