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Freakonomics

You wouldn’t think you could win a Nobel Prize for show­ing that humans tend to make irra­tional deci­sions. But that’s what Richard Thaler has done. The founder of behav­ioral eco­nom­ics describes his unlike­ly route to suc­cess; his rep­u­ta­tion for being lazy; and his efforts to fix the world — one nudge at a time.