Pledge-O-Rama Returns April 19th through April 26th - dig deep and support great Campus & Community Radio in Winnipeg!

Listen Live

On-air now: Cretin Radio 9:00am–11:00am

Up next: The Bench Jockeys 11:00am–11:30am

Program Directory

Freakonomics

The social psy­chol­o­gist Robert Cial­di­ni is a pio­neer in the sci­ence of per­sua­sion. His 1984 book Influ­ence is a clas­sic, and he has just pub­lished an expand­ed and revised edi­tion. In this episode of the Freako­nom­ics Radio Book Club, he gives a mas­ter class in the sev­en psy­cho­log­i­cal levers that bewitch our ratio­nal minds and lead us to buy, behave, or believe with­out a sec­ond thought.