Freakonomics
January 19, 2022: Examing Behavioral Economics
When Richard Thaler published Nudge in 2008 with co-author Cass Sunstein, the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic and other existential crises? With the publication of a new, radically updated edition, Thaler tries to persuade Stephen Dubner that nudging is more relevant today than ever.