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In these extra­or­di­nary times, build­ing con­nec­tions is crit­i­cal to the recov­ery of the local and glob­al music indus­try. This month, two hotbeds of stel­lar indie music are join­ing forces to do just that with the fifth edi­tion of the Mid­west Music Exchange.

Man­i­to­ba Music is team­ing up with Min­neso­ta Pub­lic Radio’s The Cur­rent, UMFM 101.5, and Man­i­to­ba Film and Music for a vir­tu­al edi­tion of the music exchange to build a bridge with Min­neso­ta-based indus­try and media. 

For this year’s project, three acts from Man­i­to­ba will pair up with three acts from Min­neso­ta for streamed inter­views with UMFM and The Cur­rent to explore their con­nec­tion and craft. Air­ing at noon via Face­book May 25 – 27, each episode will stream pre-record­ed show­cas­es of each artist to offer a glimpse of their dynam­ic per­for­mances.

May 25: ethe­re­al singer/​songwriter Diaphanie and indie-folk activist David Huck­felt
May 26: syn­th­pop artist Warm­ing and prairie rock­ers Keep for Cheap
May 27: Polaris Music Prize long list­ed hip hop col­lec­tive Super Duty Tough Work and guitar/​drum duo King Brown

We’re excit­ed to work once again with our friends at The Cur­rent in Minneapolis/​St. Paul, along with UMFM and MFM, to con­tin­ue to strength­en the con­nec­tions between our two music mar­kets. The Mid­west Music Exchange is a chance for emerg­ing artists to share audi­ences and con­nect with indus­try and media just across the bor­der, which is crit­i­cal to build­ing suc­cess­ful and sus­tain­able careers,” says Man­i­to­ba Music’s exec­u­tive direc­tor, Sean McManus.

Through events like these, Man­i­to­ba Music is able to increase the con­nec­tion between our province’s music indus­try and the broad­er nation­al and inter­na­tion­al indus­try, which is vital to the career advance­ment of Man­i­to­ba artists and indus­try pro­fes­sion­als, and con­tributes to the growth and devel­op­ment of Manitoba’s economy