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UMFM is proud to once again be the local media part­ner in the Man­i­to­ba X Min­neso­ta Music Exchange run­ning all next week.

Man­i­to­ba Music is team­ing up with Min­neso­ta Pub­lic Radio’s The Cur­rent for the third edi­tion of its music exchange aim­ing to con­tin­ue deep­en­ing con­nec­tions with Min­neso­ta-based indus­try and media. Min­neso­ta is one of Manitoba’s clos­est and largest music mar­kets. Just over the bor­der, the Twin Cities alone is home to over 3.2 mil­lion peo­ple. Man­i­to­ba X Min­neso­ta Music Exchange offers the chance for four export-ready acts to expand their audi­ence base and net­work with key indus­try play­ers.

Manitoba’s own hip hop tri­umvi­rate 3PEAT and elec­tron­ic pop out­fit VIKINGS will trek south for some Mid­west­ern fun at Min­neapo­lis’ Ice­house on Sep­tem­ber 27 along with Minnesota’s grunge punk trio Bruise Vio­let and indie folk rock act Fath­om Lane. The four bands will hit Fargo’s Red Raven Espres­so Par­lor on Sep­tem­ber 28 and then head across the bor­der for a night of music and fun at The Good Will Social Club in Win­nipeg on Sep­tem­ber 29. Between shows, each act will have the oppor­tu­ni­ty to net­work with key indus­try play­ers, offer­ing a chance to share and devel­op their audi­ences.

Lead­ing up to the shows, The Cur­rent and UMFM 101.5 will also be spin­ning tunes from a cross sec­tion of Man­i­to­ba and Min­neso­ta acts. The Current’s Jim McGuinn, David Safar, Jesse Wiza, and Jade will join Vit­ri­ol Inde­pen­dent Pro­mo­tions Jesse Stens­by and Mod­ern Radio Record Labels Tom Lof­tus at a Music­Works round­table lunch on Sep­tem­ber 30 at Man­i­to­ba Music explor­ing strate­gies artists can use to make Min­neapo­lis and St. Paul a launch pad to tour this thriv­ing mar­ket and open oth­er regions in the U.S.

TUNE IN NIGHT­LY TO FREE RANGE ON UMFM AT 7PM FOR UMFM’S SIMUL­CAST WITH THE CUR­RENT FEA­TUR­ING LOCAL AND MIN­NESO­TA SELECTIONS.