UMFM is currently in the midst of some special programming practices, please read the update on our main page.

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On-air now: Turning Heads 3:00pm–4:00pm

Up next: Prick Up Your Ears 4:00pm–5:00pm


Since return­ing to Win­nipeg’s air­waves in 1998, UMFM has been pro­vid­ing a diverse range of music and talk pro­gram­ming to Win­nipeg. As with any orga­ni­za­tion, we have changed and evolved over the years but at its core, UMFM has main­tained a man­date to pro­vide our lis­ten­ers a forum for music and voic­es that may oth­er­wise go unheard.

Since 1998, the sta­tion’s core fund­ing has been fair­ly steady with stu­dent fees and a small amount of adver­tis­ing rev­enue ensur­ing UMFM could con­tin­ue oper­at­ing year in and year out. How­ev­er, some of the costs asso­ci­at­ed with run­ning a radio sta­tion out­pace core fund­ing and so we raise funds through an annu­al fund­ing dri­ve that helps pay for some of our fixed costs includ­ing radio tow­er rent, month­ly tech­ni­cal sup­port and com­put­er net­work main­te­nance and util­i­ties. Addi­tion­al­ly we direct these funds toward larg­er, excit­ing cap­i­tal projects.

Pledge-O-Rama 2017 is right around the cor­ner, and this year, 100% of funds raised dur­ing Pledge-O-Rama will go towards 4 key projects: build­ing a new umfm​.com, dig­i­tiz­ing our music library, replac­ing our core broad­cast com­put­ers and installing new UMFM lis­ten­ing hotspots on the U of M Cam­pus!

All pledges, big or small make a dif­fer­ence! You can pre-pledge now by vis­it­ing our web­site and click­ing on the donate link, or you can call us at 2044746610 start­ing Octo­ber 13th at 6:30, and run­ning until 8PM on Octo­ber 20th — please dig deep and donate generously!

Plain­ly stat­ed, dur­ing Pledge-O-Rama this year, our goal is to raise is $34,000. Start­ing at 6:30PM on Octo­ber 13th and run­ning through to 8PM on Octo­ber 20th, all of our hard­work­ing showhosts and vol­un­teers will be hit­ting the air­waves and tak­ing your calls in in an effort to reach our goal. $34,000 isn’t an arbi­trary num­ber to us, it rep­re­sents rough­ly 15% of our oper­at­ing bud­get and would go a long want towards assist­ing in the day to day main­te­nance and oper­a­tion of UMFM

After Pledge-O-Rama kicks off, we’ll be answer­ing those phones dai­ly from 6AM until 3AM. How­ev­er, if you miss dur­ing our prime pledge hours, you can just leave us a mes­sage at 2044746610 or drop us a line at [email protected]​umfm.​com and one of our Smooth Phone Oper­a­tors will get back to you ASAP! Or if you want to come down to the sta­tion dur­ing Pledge-O-Rama to pledge your sup­port in per­son, we’d love to see you.

Once again, we’ve got fan­tas­tic lim­it­ed-edi­tion merch or tax receipts to reward you for your dona­tion to the sta­tion! Plus, indi­vid­ual shows are cook­ing up some great sur­prise rewards for their lis­ten­ers so donate or give us a call dur­ing Pledge-O-Rama.

For more infor­ma­tion vis­it our Pledge-O-Rama page and please help UMFM con­tin­ue to pro­vide a home for alter­na­tive voic­es, inquis­i­tive minds and adven­tur­ous ears!

Half Pints Prize Packages

Once again, thanks to the gen­er­ous sup­port of the folks who make great beer over at Half Pints Brew­ing Co., we’ve got some killer prizes for give­away to all our donors.

We’ve got a dai­ly draw for a pack­age that includes a pint glass, a toque or hood­ie (sup­plies lim­it­ed), coast­ers, stick­ers, but­tons and best of all your very own Half Pints growler that you can head on down to 550 Rose­ber­ry and fill with some Half Pints good­ness at their fill­ing sta­tion for every donor who pledges $75 or more, that’s EIGHT prize pack­ages in all!!!
PLUS every dona­tion over $75 will also be entered in the grand prize draw that includes a pri­vate brew­ery tour and tast­ing for you and up to 20 friends after which you’ll leave with a gift cer­fit­i­cate good for a keg of your choice of one of Half Pints tasty wares.

Gold­en Tick­et Draws

Anoth­er key returnee to Pledge-O-Rama is the amaz­ing prize we call the Gold­en Tick­et! Every­one who pledges $150 win gain one entry into our draw to win one of eight (!!!) prizes that will allow you and a guest to attend as many shows at the Park The­atre, the West End Cul­tur­al Cen­tre, the Pyra­mid Cabaret, the Good Will Social Club and the Hand­some Daugh­ter as you want over the next year. In addi­tion, our fes­ti­val friends are get­ting in on the act as well! Jazz Win­nipeg are offer­ing up a gold­en tick­et to the 2018 TD Jazz Win­nipeg Fes­ti­val, which will allow you and a guest to attend every show that the fes­ti­val throws at you next June and The Win­nipeg Folk Fes­ti­val are offer­ing up 2 full week­end pass­es with camp­ing pass­es for the 2018 fes­ti­val, which takes place over 4 beau­ti­ful days next July in Bird’s Hill Park!

So yeah, you read that right — you and a guest can get into a years’ worth of shows at five of the best venues in town. Local acts, tour­ing bands, punk, hip-hop, blue­grass — you name it, if it’s on the Upcom­ing Shows cal­en­dar (*with some excep­tions) at the Park The­atre, the West End Cul­tur­al Cen­tre, the Pyra­mid Cabaret, the Good Will Social Club and the Hand­some Daugh­ter — you and a guest can waltz right in with this spe­cial pass that you can only get if you pledge start­ing at $150 or more dur­ing Pledge-O-Rama. And this is in addi­tion to the tax receipt or pack­age of incen­tives we’re already giv­ing out for pledges.

Incen­tive Levels

Final­ly, all of our sup­port­ers will get a big THANK YOU and the sat­is­fac­tion of know­ing that they have sup­port­ed some­thing as worth­while as UMFM. How­ev­er, there are a few extra tokens of our appre­ci­a­tion avail­able. Of course, all pledges, big or small will make a dif­fer­ence! We plan to show­er gifts on every­one who takes the time to call us and show us their sup­port by donat­ing to UMFM. Remem­ber, plegees can chose between a tax receipt or the one of these great incen­tive pack­ages, cor­re­spond­ing with the amount donated:

Here’s a com­plete list of our great incen­tive pack­ages, tax receipts are also available:

Please be aware that we can­not set aside spe­cif­ic t‑shirt sizes dur­ing Pledge-O-Rama. All of our shirts will be dis­trib­uted on a first come, first serve basis.

Pre-pledge to UMFM and not only we will guar­an­tee you your desired shirt size, but one of our fine hosts will deliv­er it to your door or your mailbox! 

We’re pret­ty easy going folks at UMFM, always will­ing to lis­ten to offers on putting togeth­er your own cus­tom incen­tive pack­age, pro­vid­ed you’ve pledged at least $101.50!