Thank you to everyone who donated during Pledge-O-Rama 2018 - we knocked our goal out of the park once again!

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On-air now: Venus Envy 8:00pm–9:00pm

Up next: Punks In Parkas 9:00pm–10:00pm


Since our revi­tal­iza­tion in 1998, UMFM has been pro­vid­ing a diverse range of music and talk pro­gram­ming to Win­nipeg. As with any orga­ni­za­tion, we have changed and evolved over the years but at its core, UMFM has main­tained a man­date to pro­vide our lis­ten­ers a forum for music and voic­es that may oth­er­wise go unheard.

Since 1998, the sta­tion has been able to oper­ate suc­cess­ful­ly with­out hav­ing to seek out­side sources of income. The oper­at­ing bud­get made most­ly of stu­dent fees and a small amount of adver­tis­ing rev­enue has always been enough to ensure that UMFM could con­tin­ue on year in and year out.

While the cost of run­ning the radio sta­tion has steadi­ly con­tin­ued to rise, our stu­dent fund­ing is set to increase for the first time since 98, and like many oth­er media out­lets, we’ve seen our adver­tis­ing steadi­ly rev­enue decline over the last 10 years . We are now in a sit­u­a­tion where when need to find alter­na­tive rev­enue streams to be able to main­tain our dai­ly oper­a­tions costs.

Plain­ly stat­ed, dur­ing Pledge-O-Rama this year, our goal is to raise is $32, 000. Start­ing at 6:30PM on Octo­ber 14th and run­ning through to 8PM on Octo­ber 21st, all of our hard­work­ing showhosts and vol­un­teers will be hit­ting the air­waves and tak­ing your calls in in an effort to reach our goal. $32, 000 isn’t an arbi­trary num­ber to us, it rep­re­sents rough­ly 15% of our oper­at­ing bud­get and would go a long want towards assist­ing in the day to day main­te­nance and oper­a­tion of UMFM

After Pledge-O-Rama kicks off, we’ll be answer­ing those phones dai­ly from 6AM until 3AM. How­ev­er, if you miss dur­ing our prime pledge hours, you can just leave us a mes­sage at 2044746610 or drop us a line at pledge@​umfm.​com and one of our Smooth Phone Oper­a­tors will get back to you ASAP! Or if you want to come down to the sta­tion dur­ing Pledge-O-Rama to pledge your sup­port in per­son, we’d love to see you.

Once again, we’ve got fan­tas­tic lim­it­ed-edi­tion merch or tax receipts to reward you for your dona­tion to the sta­tion! Plus, indi­vid­ual shows are cook­ing up some great sur­prise rewards for their lis­ten­ers so donate or give us a call dur­ing Pledge-O-Rama.

For more infor­ma­tion vis­it our Pledge-O-Rama page and please help UMFM con­tin­ue to pro­vide a home for alter­na­tive voic­es, inquis­i­tive minds and adven­tur­ous ears!

Half Pints Prize Packages

Once again, thanks to the gen­er­ous sup­port of the folks who make great beer over at Half Pints Brew­ing Co., we’ve got some killer prizes for give­away to all our donors.

We’ve got a dai­ly draw for a pack­age that includes a pint glass, a toque or hood­ie (sup­plies lim­it­ed), coast­ers, stick­ers, but­tons and best of all your very own Half Pints growler that you can head on down to 550 Rose­ber­ry and fill with some Half Pints good­ness at their fill­ing sta­tion for every donor who pledges $75 or more, that’s EIGHT prize pack­ages in all!!!

PLUS every dona­tion over $75 will also be entered in the grand prize draw that includes a pri­vate brew­ery tour and tast­ing for you and up to 20 friends after which you’ll leave with a gift cer­fit­i­cate good for a keg of your choice of one of Half Pints tasty wares.

Gold­en Tick­et Draws

Anoth­er key returnee to Pledge-O-Rama is the amaz­ing prize we call the Gold­en Tick­et! Every­one who pledges $150 win gain one entry into our draw to win one of eight (!!!) prizes that will allow you and a guest to attend as many shows at the Park The­atre, the West End Cul­tur­al Cen­tre, the Pyra­mid Cabaret, the Good Will Social Club and the Hand­some Daugh­ter as you want over the next year. In addi­tion, our fes­ti­val friends are get­ting in on the act as well! Jazz Win­nipeg are offer­ing up a gold­en tick­et to the 2017 TD Jazz Win­nipeg Fes­ti­val, which will allow you and a guest to attend every show that the fes­ti­val throws at you next June, the amaz­ing Inter­stel­lar Rodeo is giv­ing up a pair of week­end pass­es for their third fes­ti­val at the Forks in August 2017, and final­ly The Win­nipeg Folk Fes­ti­val are offer­ing up 2 full week­end pass­es with camp­ing pass­es for the 2017 fes­ti­val, which takes place over 4 beau­ti­ful days next July in Bird’s Hill Park!

So yeah, you read that right — you and a guest can get into a years’ worth of shows at five of the best venues in town. Local acts, tour­ing bands, punk, hip-hop, blue­grass — you name it, if it’s on the Upcom­ing Shows cal­en­dar (*with some excep­tions) at the Park The­atre, the West End Cul­tur­al Cen­tre, the Pyra­mid Cabaret, the Good Will Social Club and the Hand­some Daugh­ter — you and a guest can waltz right in with this spe­cial pass that you can only get if you pledge start­ing at $150 or more dur­ing Pledge-O-Rama. And this is in addi­tion to the tax receipt or pack­age of incen­tives we’re already giv­ing out for pledges.

Incen­tive Levels

Final­ly, all of our sup­port­ers will get a big THANK YOU and the sat­is­fac­tion of know­ing that they have sup­port­ed some­thing as worth­while as UMFM. How­ev­er, there are a few extra tokens of our appre­ci­a­tion avail­able. Of course, all pledges, big or small will make a dif­fer­ence! We plan to show­er gifts on every­one who takes the time to call us and show us their sup­port by donat­ing to UMFM. Remem­ber, plegees can chose between a tax receipt or the one of these great incen­tive pack­ages, cor­re­spond­ing with the amount donated:

Here’s a com­plete list of our great incen­tive pack­ages, tax receipts are also available:

Please be aware that we can­not set aside spe­cif­ic t-shirt sizes dur­ing Pledge-O-Rama. All of our shirts will be dis­trib­uted on a first come, first serve basis.

Pre-pledge to UMFM and not only we will guar­an­tee you your desired shirt size, but one of our fine hosts will deliv­er it to your door or your mailbox! 

We’re pret­ty easy going folks at UMFM, always will­ing to lis­ten to offers on putting togeth­er your own cus­tom incen­tive pack­age, pro­vid­ed you’ve pledged at least $101.50!