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Man­i­to­ba and the Amer­i­can Mid­west have a lot in com­mon. There are the oft-cit­ed tem­per­a­tures and a cer­tain brand of humil­i­ty. There’s also a long his­to­ry of nur­tur­ing and sup­port­ing incred­i­ble artis­tic tal­ent that con­nects us. Next month, three music hotbeds are join­ing forces for the Mid­west Music Exchange, in Win­nipeg, Min­neapo­lis, and Milwaukee.


UMFM is pleased once again to team up with our friends 8 hours down the I-90, Min­neso­ta Pub­lic Radio’s The Cur­rent for the fourth edi­tion of the music exchange aim­ing to con­tin­ue deep­en­ing con­nec­tions with Min­neso­ta-based indus­try and media. We’re also pleased to intro­duce a new part­ner this year,Radio Mil­wau­kee, through this great ini­tia­tive that has been spear­head­ed by Man­i­to­ba Music.

The Amer­i­can Mid­west is one of Manitoba’s clos­est and largest music mar­kets, so we’re thrilled to be work­ing with our friends at The Cur­rent and our new part­ners at Radio Mil­wau­kee to offer these artists an oppor­tu­ni­ty to share audi­ences and con­nect with indus­try and media, which are crit­i­cal to build­ing suc­cess­ful and sus­tain­able careers.,” says Man­i­to­ba Music’s exec­u­tive direc­tor, Sean McManus.

Manitoba’s own rock out­fit Silence Kit will join up with Min­neso­ta-based pop/​soul artist Lady Lark and rap­per Zed Ken­zo from Mil­wau­kee for a series of show­cas­es and busi­ness-build­ing activ­i­ties. They’ll kick things off at The Good Will Social Club in Win­nipeg on April 9 before trekking south for some Mid­west­ern music and fun at Min­neapo­lis’ Ice­house on April 10. Silence Kit will get on air with The Cur­rent for an inter­view and live ses­sion on April 11. Mean­while, the annu­al Min­neso­ta Music Sum­mit will host a spe­cial Man­i­to­ba recep­tion on April 11 fol­lowed by a stop at Milwaukee’s Com­pa­ny Brew­ing on April 12.

Lead­ing up to the shows, The Cur­rent, Radio Mil­wau­kee, and UMFM will be spin­ning tunes from a cross sec­tion of Man­i­to­ba and Mid­west acts. Keep your eyes on this space for more infor­ma­tion on this great ini­tia­tive as we have it!