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Six Man­i­to­ba-based bands are head­ed due south this month to brave the cre­ative flur­ry of SXSW, North America’s largest music indus­try event, to build an inter­na­tion­al fan base and con­nect with major indus­try players. 

Dreamy shoegaz­ers Liv­ing Hour, pow­er­ful and per­son­al singer/​songwriter Tay­lor Janzen, roots pow­er­house duo The Small Glo­ries, and arty noise punk trio tunic will join oth­er West­ern Cana­di­an acts for the Break­Out West show­case at Austin’s Bun­ga­low, aka Cana­da House, on March 14

Fresh from the packed show­case rooms of Folk Alliance Inter­na­tion­al, this event is the lat­est in a series of part­nered events between Man­i­to­ba Music, SaskMu­sic and MusicBC under the Break­Out West ban­ner, bring­ing togeth­er bold music from West­ern Cana­da to expand the artists’ mar­kets and busi­ness con­nec­tions. Mak­ing oppor­tu­ni­ties for Cana­di­an musi­cians to trav­el and per­form in new regions fos­ters cre­ative dri­ve in Cana­da, show­ing musi­cians they can build a career on creativity.

Indie pop/​rockers Mise en Scene and elec­tron­ic synth punk/​new wave act Viva Non will hit also hit offi­cial show­case stages at SXSW, respec­tive­ly at BD Riley’s on March 15 and Val­hal­la and March 16.

All of this year’s show­cas­ing acts have built sig­nif­i­cant nation­al and inter­na­tion­al activ­i­ty recent­ly, includ­ing label deals, over­seas tours, major media cov­er­age, and more. 

SXSW’s music fes­ti­val is a key stop for new, devel­op­ing, and estab­lished artists look­ing to reach new audi­ences and make crit­i­cal busi­ness con­nec­tions. In 2018, 161,000 peo­ple attend­ed offi­cial music show­cas­es on over 100 dif­fer­ent music fes­ti­val stages fea­tur­ing 2,000 plus offi­cial per­form­ers from over 60 countries. 

Bring­ing Man­i­to­ba music to new geo­graph­ic areas and inten­si­fy­ing trade activ­i­ty in exist­ing mar­kets is a key com­po­nent of Man­i­to­ba Music’s trade and busi­ness devel­op­ment activ­i­ties. Through events like these, Man­i­to­ba Music is able to increase the lev­el of aware­ness and con­nec­tion between our province’s music indus­try and the broad­er nation­al and inter­na­tion­al indus­try, which is vital to the career advance­ment of Man­i­to­ba artists and indus­try professionals.

Over the years, Man­i­to­ba Music has pre­sent­ed suc­cess­ful show­cas­es at major music indus­try events through­out Cana­da, the U.S., Eng­land, and Ger­many, includ­ing The Great Escape, Reeper­bahn Fes­ti­val, Folk Alliance Inter­na­tion­al, and more.

Man­i­to­ba Music’s mar­ket devel­op­ment ini­tia­tives are fund­ed by the Province of Man­i­to­ba, Man­i­to­ba Trade & Invest­ment, and FAC­TOR through the finan­cial sup­port of the Gov­ern­ment of Cana­da and Canada’s pri­vate radio broadcasters.

Find out more about the bands and the show­case sched­ule at man​i​to​ba​mu​sic​.com/sxsw