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The music indus­try in Man­i­to­ba has been hard hit by COVID-relat­ed dis­rup­tions this year. Stages have been dark and stu­dios closed, trav­el and pub­lic health restric­tions are keep­ing artists off the road, leav­ing many with­out work.

Music fans across the province have been look­ing for ways to sup­port the local music com­mu­ni­ty, which was one of the first to shut down and will be one of the last to re-start. 

Our friends at Man­i­to­ba Music and Man­i­to­ba Film and Music have launched a new social media cam­paign to give fans some ideas of how to sup­port the local music com­mu­ni­ty and per­haps dis­cov­er some fan­tas­tic new music dur­ing this sea­son of giv­ing. Through­out the month lead­ing up to the win­ter hol­i­days, both orga­ni­za­tions will be shar­ing tips for how to con­nect and share.

Both orgs will also be shar­ing music and merch ideas from local artists and music com­pa­nies via Insta­gram Sto­ries. Fol­low Man­i­to­ba Music and Man­i­to­ba Film and Music on Insta­gram to fol­low the campaign.

Here are some of the cor­ner­stones of this great initiative:

BUY LOCAL MUSIC 
You can build your music col­lec­tion AND sup­port your favourite local artists and labels by shop­ping at their online stores, Band­camp, and Tidal, or check­ing out stores that car­ry local music like Into the Music, Plan­et Sound, Riley Grae, and McNal­ly Robinson.

BUY LOCAL MERCH
Look­ing for a fun gift for a loved one or a hol­i­day treat for your­self? Many artists, fes­ti­vals, venues, labels, and oth­er music com­pa­nies have fan­tas­tic merch, includ­ing appar­el and oth­er fun items. Many sell through their own online stores, so if you’re look­ing to sup­port your favourites, be sure to check them out. 

STREAM LOCAL MUSIC
Spin local music on Apple Music, Spo­ti­fy, Sound­cloud, YouTube, or what­ev­er your favourite stream­ing plat­form might be. While you’re there, add songs to your own playlists, favourite, like, fol­low, view, and share. Those actions can real­ly help an artist long term, because good num­bers can open new doors for their careers and gen­er­ates stream­ing revenue. 

GIVE THE GIFT OF LOCAL MUSIC
Many artists, fes­ti­vals, venues, and music com­pa­nies have ways for direct dona­tion, includ­ing Pay­Pal, Patre­on, GoFundMe, and more. There are also orga­ni­za­tions and char­i­ties that are active­ly rais­ing funds for ongo­ing emer­gency relief efforts for peo­ple work­ing in music, includ­ing the Uni­son Benev­o­lent Fund. Con­sid­er­ing mak­ing a dona­tion today. 

SHARE LOCAL MUSIC
If you’re pas­sion­ate about local music, share it with your friends, your fam­i­ly, and your fol­low­ers. If there’s a song that brings you joy or helps you through chal­leng­ing times, let peo­ple know. Music has been such an impor­tant part of how many have been get­ting through these pan­dem­ic times, and shar­ing can real­ly build con­nec­tion and com­mu­ni­ty, and maybe help some­one else through things. 

REQUEST LOCAL MUSIC
Let your favourite radio sta­tions know you want to hear music local music, whether that’s a par­tic­u­lar artist you’d like to hear com­ing through your speak­ers or just more local music so you can dis­cov­er new tunes. 

SUP­PORT LOCAL MUSIC
If you have a favourite artist, venue, fes­ti­val, label, radio show, or any music work­er, send them a mes­sage and let them know how much they mean to you. Con­nec­tion is so impor­tant right now.