Culture To The Core
In the fall of 2019 the Winnipeg Arts Council commissioned Probe Research Inc. to create an up-to-date study on the qualitative and quantitative impact of the arts and creative industries in Winnipeg. It’s been over five years since the last publication of such an impact study and consequently, it’s time to check the data.
The new publication, Culture to the Core, confirms what we found in the 2009 Ticket to the Future and 2014 Encore studies.
The arts and creative industries in Winnipeg are worth $1.6 billion in real GDP – up 22 % over the last decade.
Core to the Economy
Culture is core to the economy. The City of Winnipeg currently earmarks approximately $4.5 million for arts grants, Winnipeg Arts Council free arts events and operations. Those grants and the Winnipeg Arts Council’s work have significant spin-off effects, creating jobs, generating tax revenue and growing Winnipeg’s economy.
Tax revenue returned to the City by artists and cultural organizations funded or supported by the Winnipeg Arts Council is about $4.7 million.
Core to Quality of Life
Unlike previous studies, Culture to the Core is not just an economic analysis. While the numbers, provided by Probe Research and the Georgetown Newbury Group (in association with the Manitoba Bureau of Statistics) contain numerous revelations about the importance of the arts to Winnipeg’s economy, what is equally telling is how Winnipeggers feel about arts and culture:
- 90% of Winnipeggers say arts and culture are important to a good quality of life in Winnipeg.
- 90% of Winnipeggers say art programs are a good way to keep kids out of trouble.
- 80% of Winnipeggers participated in the arts in 2019.
- 85% say it’s important for the City to fund arts and culture.
Core to the City
What all this means is that Winnipeg is Culture to the Core. We are arts people: we make art, we attend cultural events in huge numbers, we think culture is a catalyst for economic growth and gives the city its unique identity. In fact, most of us think Winnipeg’s arts scene is more vibrant than nearly anywhere else in Canada.
Find out all the facts and figures, and read the report for yourself at www.winnipegarts.ca/culturetothecore. Remember, as a voter, you are responsible for keeping your elected officials on task for things that are important to you and the city as a whole — if you’re supporting UMFM, chances are the Arts is one of those things, so do your part and get in the know!