UMFM is proud to once again be the local media partner in the Manitoba X Minnesota Music Exchange running all next week.

Manitoba Music is teaming up with Minnesota Public Radio's The Current for the third edition of its music exchange aiming to continue deepening connections with Minnesota-based industry and media. Minnesota is one of Manitoba’s closest and largest music markets. Just over the border, the Twin Cities alone is home to over 3.2 million people. Manitoba X Minnesota Music Exchange offers the chance for four export-ready acts to expand their audience base and network with key industry players.

Manitoba’s own hip hop triumvirate 3PEAT and electronic pop outfit VIKINGS will trek south for some Midwestern fun at Minneapolis’ Icehouse on September 27 along with Minnesota’s grunge punk trio Bruise Violet and indie folk rock act Fathom Lane. The four bands will hit Fargo’s Red Raven Espresso Parlor on September 28 and then head across the border for a night of music and fun at The Good Will Social Club in Winnipeg on September 29. Between shows, each act will have the opportunity to network with key industry players, offering a chance to share and develop their audiences.

Leading up to the shows, The Current and UMFM 101.5 will also be spinning tunes from a cross section of Manitoba and Minnesota acts. The Current's Jim McGuinn, David Safar, Jesse Wiza, and Jade will join Vitriol Independent Promotion’s Jesse Stensby and Modern Radio Record Label’s Tom Loftus at a MusicWorks roundtable lunch on September 30 at Manitoba Music exploring strategies artists can use to make Minneapolis and St. Paul a launch pad to tour this thriving market and open other regions in the U.S.

TUNE IN NIGHTLY TO FREE RANGE ON UMFM AT 7PM FOR UMFM'S SIMULCAST WITH THE CURRENT FEATURING LOCAL AND MINNESOTA SELECTIONS.