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Part 1: Inside a Right-Wing Meme Machine
After working in media, PR and politics, Jeff Ballingall understands the political power of Facebook. His non-profit Facebook page gets more engagement than the Globe and Mail and the Toronto Star combined.
Spanning vicious attacks in rap form to sentimental posts about landmarks, Ontario Proud is in a meme war against Liberal Premier Kathleen Wynne. And they’re really effective.
Part 2: News From The Upside Down
The Globe and Mail expands into less, alt-right women are tired of the misogyny of alt-right men and a prominent Canadian liberal looks awfully silly on Fox News.
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